Services
Cyrall’s Strategy-at-Speed approach is applied to a variety of growth and commercialization efforts
Planning
Analyzing market dynamics, assessing internal capabilities, and crafting actionable strategies that address unmet customer needs and create a competitive advantage.
• Growth Strategy
• Market Mapping & Prioritization
• Pricing Models and Strategy
• Business Model Design
Product Management
Meeting market demands and customer needs through integrating technology, design, and business strategies with empathy and user-centricity.
• Product Development
• Product Portfolio Management
• Product Team Design
• Product Road Mapping
Experience Strategy
Working backward from how customers see and experience a category -regardless of where the company plays- and how one’s products and services meaningfully intersect with it to create value and guide innovation.
• Experience Design
• Touchpoint management
• Functional integration
• Tech/Platform Management
Go-to-Market
Effectively target and reach customers, engaging them with the right mix of value propositions and solutions to drive sustainable growth and profitability.
• Segmentation & Targeting
• Portfolio Alignment
• Martech & Salestech Design
• Governance & Decision-Making
Marketing
Crafting compelling value propositions, developing cohesive messaging, building engaging brands, and optimizing demand gen efforts.
• Value Propositions
• Messaging and Content
• Brand Strategy and Expression
• Brand Architecture and Naming Systems
• Websites
Sales
Offering comprehensive selling strategies, account development practices, process optimizations, sales force optimization, and seller development.
• Salesforce Alignment
• Sales Effectiveness
• Winning in the Room/Pitching
• Account Development